Carpe Diesel: Three copywriters come up a brilliant new ad jeans campaign while watching the UK riots.

I wrote this at a two week residency at the Martha’s Vineyard Project. Playwright Saviana Stanescu and myself, via the Lark Theater, teamed with recent graduates of the RADA theatre training program in London. Read HERE about it. It was in 2011 during Hurricane Sandy….

This is a mood board version of the ‘commercial’ I have in mind…



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